Archive for the ‘marketing’ Category

CONTENT MARKETING ADVICE FOR TRAVEL AGENTS

Monday, September 29th, 2014

As technology advances to unbelievable heights, we can only keep up with its pace or else remain at the back. Online content marketing is here to stay, ever since the inception of the internet, many things have changed including the way people shop for vacations. Fewer people visit travel agents; most people use the internet to browse through different companies before making a choice. Therefore as a travel agent, you need to create a website with interesting content for your targeted clientele.

CREATE CONTENT THAT CUSTOMERS WOULD WANT TO SHARE

They say news spread like wild fire, reality, people like to share something interesting that they have just discovered. With social media platforms such as Facebook, you can expect great content to reach a worldwide audience. People like to share inspirational or funny content. Create content that offers tips, real life experiences and innovative itineraries that people would want to share and keep talking about for a longer period.

TODAYS WORLD IS ABOUT ENTERTAINMENT

If you want to capture any audience, you have to offer entertainment. From your branding to the way you present your products to the audience, it has to be informative and entertaining. Your particular brand is like a person whom people can believe in to provide products that enhance their daily lives.

FOCUS ON RETAINING CUSTOMERS

It is easier to maintain what you already have than trying to get something new. Travelling is an experience that people not only want to enjoy but want it to be memorable. You are not the only one who has invested into this, value your clients’ efforts too. People value and invest in vacations, do not rush to make the cash but to gain their trust and retain them by sending them to pleasant destinations, keeping in touch and treating them like family. If you treat them well, you will not have to remind them to book with you and they will inform others about you.

ALLOW FOR REVIEWS AND FEEDBACK

Consumers want to be heard, not just to be pushed towards a certain products without being allowed to air their opinions. There are also doubting Thomas’s out there who may never believe until they see, they have to read reviews from those who have been there and know every detail before they can take any further step. Give them exactly what they want by encouraging satisfied customers to post their feedback and reviews on your travel site. New customers will book with confidence.

TRY TRAVEL BLOGGING

Travel blogs are important in the travel industry; they give tips, information, pictures and inspiration through travel experiences. Most travel sites feature things like flights, hotels and attractions, since travelling is an experience, people associate with the real life experiences rather than solid features. Travel content involving experiences in pictures, videos, tips and information works incredibly well to generate social media traffic and inspire travelers to try out different types of holidays.

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COMBINE ONLINE AND OFFLINE MARKETING

Whether you are using fliers, the media or postcards, all your marketing strategies should complement each other. Let all your strategies lead to your website.

Find more tips on travel marketing at seotravelmarketing.com